Experience and skills required for the job

Minimum experience 6-10 years
Excellent communication skills
 Ability to think creatively and innovatively
 Budget-management skills and proficiency
 Analytical skills to forecast and identify trends and challenges
 Familiarity with the latest trends, technologies and channels of marketing in a high end environment

Job duties

Interviews, hires, and trains marketing staff members
 Establishes marketing goals based on past performance and market forecasts
 Oversees current offerings and comes up with initiatives for new products or services
 Researches and analyses market trends, demographics, pricing schedules, competitor products, and
other relevant information to form marketing strategies
 Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
 Approves and oversees the creative development of promotional materials, website content,
advertisements, and other marketing-related projects
 Communicates with various media buyers, advertising agencies, printers, and other services to help
marketing projects come to fruition
 Provides in-depth information to interested clients, and acts as a representative for the marketing
department in important buyer meetings
 Works within the department budget to develop cost-effective marketing plans for each product or
service
 Tracks all marketing and sales data and creates detailed written reports and verbal presentations to
bring to senior executives
 Adjusts marketing campaigns and strategies as needed in response to collected data and other
feedback